3 1. Introduction As the EU economy continues to evolve at a rapid pace cVET tutors are increasingly expected to provide new training to meet emerging market needs, however, in many cases appropriate in-service training is not provided. Innovation-based entrepreneurs play an important role in boosting economies all over the world. Although innovative entrepreneurs come from different backgrounds and environments, they share common traits, motives and competencies. In addition, innovative entrepreneurs are known to have a strong educational background and work experience of 5-10 years prior to launching their first venture. They are neither beginners nor novices. True innovative entrepreneurs are serial innovators who leave a portfolio of successful and not- so-successful ventures behind them at the end of their career. Supporting the growth of innovative entrepreneurs through VET can therefore expect to achieve an enduring impact. The project partners believe that we need to bring entrepreneurship training into the public realm of the most popular social media channels thereby bringing essential educational materials to potential innovative entrepreneurs where they are, rather than waiting for them to come to us. The 8 PER CENT project proposes the introduction of interactive infographics as completely new online learning resources designed with the habits and preferences of the target group in mind. Learning materials will be available on-demand; presented in a modular format for learning in short learning sessions; and build a deep understanding of the competence being addressed in a step-by-step learning experience. This type of learning is the format most desired by 'busy' people and as research highlights that most innovative entrepreneurs are already working or active. Resources developed will contain a number of different media rich resources accessed through QR codes to ensure that they are attractive and appropriate to the current trends in the online activities. They will be accessible through the most popular social media channels. While the resources developed will be stand alone and support self-directed learning, they will also be designed for use in group or workshop settings. To support cVET tutors to maximise the potential of these new resources and indeed, to create further resources themselves, a comprehensive in-service training programme will be developed to support their continuous professional development and enable them to expand their practice into new online learning enviro
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